Launch Event Alfa Beer

Launch Event \ Alfa Beer

Launch Event \ Alfa Beer

Alfa Beer, a popular Greek beer was to be launched into the Cyprus market. We were asked to create a media and B2B launch event for the brand. We set our sights on the existing TV commercial as our key inspiration and created an evening filled with traditional Greek values, such as close get-togethers, feel-good nostalgic vibes combined with artistic elements from the commercial – creating stalls and stores from the market, the father’s van re-created as a photobooth, a traditional sit down tavern meze was served to 500 guests and we brought musician Stefanos Korkollis, who co-produced the soundtrack for the commercial to our event for a live set for all the guests. The event had high expectations and the results paid off, making it the most talked about brand event of the year in the media.

Vision
Vision

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