When Oros Mahaira wanted to promote their range of honey they felt that they needed a face-lift on their labels and overall identity. The old labels were very similar to a lot of traditional honey labeling in the supermarket and the number 1 competitor had changed to more clean label, making them stand out on the shelf. The challenge was to produce a range of labels that would attract a younger target audience who was following the healthy living trend. After much study, the labels were created using the pattern of the beehive as our initial inspiration. The new logo was the main focus on each so a strong brand awareness was also achieved.