Our latest client, KES College, came to us for their yearly campaign for the academic year 2018-2019. Our biggest challenge was to find a simple way to communicate all the courses KES College offers in Cyprus and steer away from the category's conventions. The answer was simple and effective, we turned to the first tool that helped man develop - hands. Our commercial focuses on the practical and academic courses available at KES COLLEGE through the skilful work of professional hands. The central message is that in KES COLLEGE, doing what you love is literally in your hands, since it is a college with experience that provides a unique curriculum with professional disciplines that prepare its graduates for immediate employment.