Chivas Regal’s global platform is ’Win The Right Way’. We were asked to create an event with this theme. How do you communicate that success is better shared and that the only way to the top is to rise together? We created an invitation where to get all the information guests had to unfold upwards (leading them to the top) where they would also see a further 3 invitations to bring along 3 more people who helped them ‘rise to the top’. The result was an evening that exceeded all expectations. People brought other guests with them. There were range-drinking games and a fun charity casino where guests could play and raise money for a charity or simply donate. We showed that success truly does taste better when shared.