McDonald's \ 20 Years

McDonald's \ 20 Years

McDonald’s Cyprus rarely has an opportunity to do image campaigns, but in 2017, the world’s favourite food chain was celebrating its 20th year on the island. We seized the opportunity to evoke nostalgia among its loyal customers. We tapped in on intense emotions the customer can have with McDonald’s using for our TV campaign traditionally unforgettable days such as weddings, finding out you’re pregnant, a birthday and the last day of school. The 4 different scenarios also helped us broaden McDonald’s emotional connection with its various target groups.

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